AJENDA PR

background

as a creative marketing intern, i was responsible for assisting senior account executives in researching, creating, drafting, and scheduling content for the agency's social media profiles as well as that of the agency's clients.

my tasks included:

• assisting with the design and execution of social media campaigns across social media platforms (e.g. instagram, linkedin, facebook, tiktok)

• find, curate, and schedule content for monthly social media calendars using asana (e.g. instagram, facebook)

• track and report on social media engagement to identify high-performing posts

• assist with social media influencer research

• + more!

from researching industry trends to highlighting client coverage across news articles and outlets, i created a wide variety of content for the agency's accounts across social media platforms like instagram, linkedin, and facebook.

utilizing tools like canva, sked, and asana, i created the digital graphics, drafted the captions, and scheduled the posts.

ajenda pr

↓ see my work below ↓

research industry trends

using knowledge of social media and the latest trends, flagged and spotted trends within the food and hospitality industry to reshare. upon the approval of a senior supervisor, drafted a caption recapping the trend while adding insights and created a visual component to go with it.

celebrity collabs with food & beverage brands

rise of pistachio-flavored food & drinks in the market

rise of hot honey-flavored foods & condiments in the market

popularity of the arms-crossed pose among chefs

created and drafted content to be used in the agency's monthly social media calendars. content ranged from holiday celebrations to trending memes designed to promote the agency's work and team members.

highlighting pr & marketing pioneers for women's history month

spotify playlist trending meme highlighting the pr team

promoted recruitment for the upcoming intern class

trending meme of actor christopher walken

social media

instagram reels

identified current trending short-form video ideas and audios to incorporate into the agency's instagram reels, highlighting the various experiences of the agency's pr and marketing teams. drafted the content idea as well as the caption.

cut the show

social media marketing experience

my shayla

holy airball

to highlight new happenings with clients or their latest achievements, created graphics to highlight press hits of clients and drafted a caption to be posted onto instagram.

featured: mint desi craft kitchen, shor bazaar, toastique

featured: khan saab, warehouse 72, shor bazaar, calaca mamas

featured: toastique, hilton anaheim, the meat cellar, warehouse 72

featured: calaca mamas, warehouse 72, the blind pig

press hits | instagram

featured: mint desi craft kitchen, shor bazaar, khan saab

new client introduction: sosogu sushi & japanese bbq

featured: sosogu sushi & japanese bbq, prose kitchen & bar

new menu launch: warehouse 72 irvine

press hits | linkedin

to highlight new happenings with clients or their latest achievements, drafted written pieces highlight press hits of clients to be posted onto linkedin.

farmer boys in fox 11 la

the blind pig in oc business journal

prose kitchen & bar in eater la

toastique in qsr magazine

warehouse 72 in oc business journal

khan saab in eater la

hilton anaheim in hotel executive

mint desi craft in la times

created graphics and drafted a caption to influencers and content creators in the food and beverage space, highlighting accounts that inspire the agency or that have collaborated with the agency's clients.

influencer marketing

follow friday

researched influencers and content creators in the food and beverage space that inspire the agency's team members. created a graphic, including an image of the creator's instagram feed and a caption about them, to be used on the agency's instagram stories.

influencer spotlight

highlighted influencers that have collaborated with the agency and have highlighted a client on their social media pages. created a graphic, with the video featuring the client, as well as a caption about the influencer and the analytics of the featured video.

under the supervision of senior-level supervisors, assisted them in managing the accounts of a variety of clients. some of my tasks included scheduling monthly social media calendars, creating graphics for instagram posts and stories, creating linkedin posts, amongst others for multiple clients at a time.

my efforts were accomplished through utilizing tools like canva, sked, asana, and dropbox.

clients

↓ see my work below ↓

drafted and scheduled monthly social media content calendars for a variety of clients using the scheduling tool sked. ensured that the calendar follows the approved marketing plan for that month, as well as incorporated a combination of personality, purpose, and promotional-focused content.

social media content calendars

calaca mamas cantina

brunos italian kitchen

cha chas latin kitchen

sajj mediterranean

togo's

grid graphics

designed personality-driven, relatable, and shareable graphics to be implemented into the monthly social media content of the client [calaca mamas cantina].

created evergreen content to be used on the instagram stories of the client [sajj mediterranean], while incorporating a combination of fun and creative stories with interactive ones to keep the audience engaged.

instagram stories

fun

interactive

call to action

linkedin posts

created graphics and drafted written pieces to highlight press hits, new happenings, or the latest achievements of the client [hilton anaheim] to be posted onto linkedin.

manager & employee of the year

employee anniversaries

international women's day

hansen's marketing grand opening

sergio bocci in hotel executive

hilton anaheim in trekaroo

justin underwood in fabulous ca

poppy in orange county register

organized and selected photographs from dropbox, drafted captions, and scheduled posts to promote new happenings in the operations of the clients [hilton anaheim, the meat cellar].

instagram posts

spring & summer cocktails

spring whiskey cocktails

spring whiskey cocktails

spring workshop

meat master class

new menu launch

selected photos from the clients' respective dropboxes to promote the launch of their new line of cocktails. hilton anaheim was promoting their new tropical spring & summer line of cocktails, while the meat cellar was promoting their spring line of cocktails featuring jameson whiskey.

meat master class

upcoming event announcement

selected photos from the clients' respective dropboxes to announce and promote upcoming events. the meat cellar and the market by the meat cellar were promoting two events: a spring workshop in collaboration with pick my flower, and a meat master class with owner, anthony villegas.