CSULB

background

while i pursued my b.s. in business administration, marketing, from california state university, long beach, i gained an immense amount of knowledge and developed a wide variety skills that have helped prepare me for successful as a young professional in the marketing world.

my notable experiences included:

• creating and implementing a digital marketing campaign for a real estate agent

• leading several long-term, group projects, including:

  • analysis of marketing case studies, international marketing campaign, nudge campaign, business analysis, etc...

• designing presentations, graphics, and visual content for individual and group projects

• taking high-level courses from professors with real-life industry experience, including:

  • principles of marketing, marketing search, marketing management, marketing analytics, international marketing in selected markets, digital marketing and media, consumer behavior, business strategy and policy, etc...

• + more!

social media case study

conducted a case study on the social media presence and brand image of the k-pop group, seventeen. tracked and analyzed the social media statistics, interactions, and activities of the group across the social media platforms of twitter, instagram, and youtube using the analytics tool social blade.

↓ see the gallery below to view the full case study ↓

slide deck

created a nudge campaign called "roll your carts back," focused on encouraging target shoppers to return their shopping carts to the cart corral. designed the visual components of the nudge campaign, including the flyers, stickers, and a push notification.

flyers

nudge campaign

push notification

cart stickers

digital marketing campaign

design and implement a digital marketing campaign for the client, realtor eunice oh, to promote their property listings, reach a wider audience, and establish a consistent marketing strategy for future business operations.

↓ see the gallery below to view the full case study ↓

digital flyers

merchandise

slide deck

led a group project to create a international marketing plan for the company, john deere, to enter the north african markets of egypt, algeria, morocco, and tunisia. in addition to coordinating group roles, deadlines, and deliverables, i also created the visual elements of the project, including the slide deck.

international marketing plan

↓ see the gallery below to view the full slide deck ↓

slide deck

company case study

led a group case study project to analyze the key forces in the general and industry environment that affect the company's choice of strategy, porter's five forces, the company's internal resources that give it a competitive advantage, and recommendations for the company to remain at the top of its industry in relation to campbell's. in addition to coordinating group roles, deadlines, and deliverables, i also created the visual elements of the project, including the slide deck.

↓ see the gallery below to view the full case study ↓

slide deck

created a social media campaign on x (formerly twitter) in the form of a thread, highlighting the history and cultural implications of the lunar new year zodiac animals. in addition to researching on the topic, i also designed the graphics, wrote the content for each graphic and post, and created the thread.

social media campaign

thread

graphics

↓ see the gallery below to view the full graphics ↓

↓ see the gallery below to view the full slide decks ↓

marketing analytics

led multiple case studies in a marketing analytics course, analyzing scenarios provided by the professor. in addition, led the term project where we analyzed and created a case from scratch. this entailed deciding on a topic and analysis technique, creating the survey, and collecting the data. overall, worked to coordinate team member roles, set deadlines, create presentations, finalize deliverables, and provide support to team members in needed areas.

segmentation analysis

conjoint analysis

positioning

created a newsletter-style diversity infographic with the focus on an issue pertaining to women in sports, specifically that of pregnancy and motherhood in the world of athletics. creation of the infographic included researching the topic, designing the graphics, and writing the newsletter.

diversity infographic

infographic