WOLFPAK

background

as the social media coordinator, i am responsible for creating, drafting, and scheduling content and written copy for the company's social media profiles to strengthen brand image and online presence.

my tasks included:

• led the execution of social media campaigns across brand platforms, maintaining a consistent brand voice and visual identity (e.g. instagram, x, threads, facebook, tiktok, reddit, pinterest, snapchat)

• schedule and post content, curate captions using sprout social

• monitor performance metrics, test engagement strategies, and report weekly insights to strategize social media campaigns

• increase social media following by creating engaging content aimed to improve brand visibility and customer interaction, yielding the following increases in the first two months:

  • 94% (youtube), 23% (instagram), 19% (snapchat), 17% (facebook), 14% (x), 7% (reddit), 5% (pinterest), 3% (tiktok)

• + more!

from creating short-form video content to curating and posting social media content, i led the execution of social media campaigns for the company's accounts across social media platforms like instagram, x, tiktok, and more.

utilizing tools like sprout social and canva, i curated the captions, designed digital graphics, created social media content, and scheduled social media posts.

wolfpak

↓ see my work below ↓

instagram

responsible for posting evergreen and time-sensitive content related to products and current events across three instagram accounts. this included curating captions and scheduling posts with content from the latest product launches, core products, influencers/affiliates, and more.

@wolfpak.official

company's main page, focused on the brand's line of bags (e.g. backpacks, duffle bags, etc...

follower growth: +4%

@wfpk.official

one of the company's secondary pages, focused on the brand's line of apparel

follower growth: +18%

@wolfpup.official

one of the company's secondary pages, focused on the brand's line of dog accessories

follower growth: +8%

assisted in the ideation and filming of egc short-form videos to promote product launches and current happenings within the brand, as well as leading the scheduling, posting, and caption curation for posts of egc and ugc short-form videos across tiktok and youtube.

short-form videos

egc | hello kitty duffle bag auction

tiktok

company's main page, focused on time-sensitive content related to new product launches or current happenings.

utilizing social media strategies and optimization to increase brand visibility and engagement.

follower growth: +2%

ugc | dog harness

egc | meal prep backpack campaign

youtube

company's main page, focused on evergreen and time-sensitive content related to core products, new product launches, or current happenings.

utilizing social media strategies and optimization to increase brand visibility and engagement.

follower growth: +60%

egc | valentine's day promo

egc | black leopard collection promo

egc | what year were you born

whatnot thumbnails

created thumbnails for live auctions on whatnot to promote the day's theme as well as bags, apparel, and other products being auctioned off.

created digital graphics and short-form videos to promote new product launches and brand awareness.

content creation

hello kitty backpack + molle panel

molle panel

mystery blind boxes

apparel restock

forever collection

chucky collection